Customer Connection in the Attention Economy

💡 Do you know the names of your top customers?

I’ve started to view my career so far in two halves: pre-attention economy and post-attention economy.

The playbook has shifted of course, as it should, but in recent years, especially working with young start-ups and scale-ups, I’ve found it’s become rarer for genuine customer connection to be a real focus – something that defined my pre-AE career. I really miss that part of the work.