Brand Strategy + Creative Direction

I help growing businesses establish strategic + creative brand, marketing + content foundations that empower teams to move from reactive to intentional execution.

Marketing Strategy, Creative Direction, Shoot Production, Design: HURR Flex

Marketing Strategy, Creative Direction, Shoot Production, Design: HURR Flex

Event Strategy and Production: Victoria Beckham Dover Street 10 Year Anniversary T-Shirt Signing / Image: Alberto Romano

Event Strategy and Production: Victoria Beckham Dover Street 10 Year Anniversary T-Shirt Signing / Image: Alberto Romano

Strategy and Visual Concept: Jigsaw Forever : Jigsaw Forever

Strategy and Visual Concept: Jigsaw Forever : Jigsaw Forever

Marketing Strategy, Creative Direction, Shoot Production, Design: HURR Flex. Image: Morgane Maurice

Marketing Strategy, Creative Direction, Shoot Production, Design: HURR Flex. Image: Morgane Maurice

Strategy and Visual Concept: Jigsaw Forever / Photographer: Ellis Scott

Strategy and Visual Concept: Jigsaw Forever / Photographer: Ellis Scott

Social Content Production: Jigsaw Style Notes / Videography: Iceni Studios

Social Content Production: Jigsaw Style Notes / Videography: Iceni Studios

Social Content Production: Jigsaw Style Notes / Videography: Iceni Studios

Social Content Production: Jigsaw Style Notes / Videography: Iceni Studios

Project Management: Topshop NEWGEN Badge Pop Up. Creative Direction: Jag Hunjan. Graphic Design: Lauren Sissons. Image: Clare Pepper

Project Management: Topshop NEWGEN Badge Pop Up. Creative Direction: Jag Hunjan. Graphic Design: Lauren Sissons. Image: Clare Pepper

Event Strategy and Production: Victoria Beckham Dover Street 10 Year Anniversary T-Shirt Signing / Image: Alberto Romano

Event Strategy and Production: Victoria Beckham Dover Street 10 Year Anniversary T-Shirt Signing / Image: Alberto Romano

Collaboration Strategy and Production: KITRI x Jessie Bush / Image: Michelle Beatty

Collaboration Strategy and Production: KITRI x Jessie Bush / Image: Michelle Beatty

Influencer Content Strategy: Caroline Blomst

Influencer Content Strategy: Caroline Blomst

Art Direction: HURR Warehouse Sale / Image: Kennedie Dyer

Art Direction: HURR Warehouse Sale / Image: Kennedie Dyer

NICE PEOPLE SAYING NICE THINGS

  • "Elly was instrumental in the ideation and creation of HURR Flex, our bet into elevating the everyday wardrobe through fashion rental. As a high-growth startup, Elly understood the brief and ran with it with my total trust. We couldn’t be happier with the output of the FLEX campaign and commercial results it’s driven for us. Would highly recommend!"

    Victoria Prew — Founder and CEO, HURR

  • "I have worked with Elly time and time again over the years, and from Whistles and beyond, have always been so impressed and inspired by her creativity, enthusiasm and dedication. She is highly capable and is adept at leading and inspiring teams, as well as managing up to meet the demands of founders and board members. I couldn’t recommend her more highly, and hope that we can work together again soon!"

    Kate Malkin — Former Head of Marketing at Whistles 2009-2016, Director at There Beside

  • "Elly is a total joy to work with. I've had the pleasure of collaborating with her on a number of projects over the past five years in her roles at both Victoria Beckham and KITRI. In that time, I've always found her to be infectiously positive, endlessly creative and a natural diplomat! I was delighted to hear that she'll be sharing her standout talent with more brands by turning her hand to consultancy and couldn't recommend her more!"

    Joanna Payne — Founder, Marguerite London